Arati Salgaonkar

Chief Executive Officer / Head Strategic Communication


With vast hands-on experience in the field of public relations and corporate communications spanning over a decade she had a successful stint with ZEE NETWORK , the leading Media Company for over 6 years as Head of corporate communications. Apart from Zee her experience includes working with media companies as UNITED TELEVISION (UTV), Films Division etc.

During this period she has successfully implemented Public Relations Programs, Image and Brand Building Exercises, devised Positioning and Promotion Strategies, Communication Plans from long and short term perspective, conferences, product launches, brand building activities through events, crisis management to name a few.

Her association with the entertainment industry for over a decade has given her deep understanding of its various aspects. From the corporate to film publicity, annual reports to pr programs, theme based press conferences to high profile events such as Zee Cine awards.

With resourceful media contacts all over India with English as well as vernacular press, national as well as local dailies, magazines, niche publications and the electronic media, Perception Managers’ is set to bridge the Perception – Reality gap in the real sense.